Younger Passengers Appear to Welcome VR-Experiences While in Airline Lounges

Published by , August 27, 2018 1:39 pm

(ApexAero) Airline lounges are seeing a renaissance as a destination unto themselves. Younger passengers appear inclined to welcome VR-based experiences adding to the entertainment and ancillary revenue potential in airport lounges. “Customers expect an experience before they even get on the plane – and brands can take advantage of that moment where the customer is in repose and attentive or let it pass,” said Charles Vine, Spafax
Passengers are split on what makes for a great pre-flight experience, with many of the differences matching demographic borders. Younger travelers want a more engaging and interactive experience on the ground and in the air, according to a recent YouGov survey commissioned by Spafax of 2,110 UK-based respondents. “The findings of this survey support our proprietary research which highlights that airport lounges and the airport experience as a whole are going through a radical change. Customers expect an experience before they even get on the plane. . .We predict an increasing appetite for the clever use of lounge space by brands,” said Vine. “Artificial intelligence (AI), augmented reality (AR) and VR are vehicles through which to enhance the traveling experience..”

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