‘Year One’ for Virtual Reality in China

Published by , December 25, 2016 9:59 pm

(Forbes)  2016 became “year one” of virtual reality in China. Niko Partners estimates China’s VR hardware 2016 market size will hit $300 million by the end of this month with mobile VR being the unequivocal leader in terms of hardware unit sales. Virtual reality overall has been embraced in China more than the West and Chinese consumers have shown a willingness to go out and purchase VR devices or experiences, whereas consumer interest in the West has been somewhat muted.
In China, individuals can go to “experience spots” such as VR pods or VR cafés, whereas consumers in the United States do not have that as an option. A survey done by Niko Partners earlier this year showed that more than half of Chinese gamers are interested in VR and almost 30% are willing to spend up to $200 USD on a device, which is significant considering the average income in China hovers around $12,000 per year.

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