VR’s Public Relations Problem

Published by , February 12, 2018 3:19 pm

(VentureBeat)  Virtual reality’s public relations/PR problem lies in the misconception that VR is a more immersive way to mindlessly entertain ourselves. That’s entirely understandable; in truth, most of the widespread marketing and media attention paid to VR has focused on video games and more recently 360 video. Experts believe this focushas been at least partly responsible for the technology’s lackluster adoption rates in 2016 and 2017 commonly referred to as its “trough of disillusionment”. The public is shrugging-off the technology as mere gimmick or child’s play.
VR professionals are encouraged to acquaint the public with non-entertainment VR applications with very real-world results that suggest that virtual riality technology holds the very real power to improve our lives in countless ways, increasing standards-of-living and quality-of-life outcomes in fashions we haven’t even imagined.