VR Is Good News for Marketing

Published by , February 28, 2016 7:14 pm

(TheDrum)  Global marketers are working to create immersive experiences that supplement or complement ongoing campaigns. Currently, most of this marketing activity is heavily weighted to the gaming community or one-off events. However, branding experts believe that VR-and increasingly augmented reality (AR)-could be a viable and cost-effective marketing channel across all B2B and consumer sectors.
Brands previously dipping their toes in the VR waters are now devoting an annual budget to it. They are also beginning to demand measurement metrics to prove its worth as a marketing tool. For forward-thinking marketers, it is crucial that VR is part of an overarching strategy rather than ad-hoc projects. Marketers, particularly in the B2B space, must give their customers reasons to keep coming back.