VR Film ‘Asteroids!’ Turns Empathy into Action

Published by , January 23, 2017 9:33 am

(FastCompany)  Eric Darnell, the screenwriter and director of all four Madagascar films and the director of Antz, has migrated to telling tales in virtual reality as the chief creative officer of Baobab Studios. The startup has attracted talent from throughout the film and games industries, and raised $31 million to pursue its goal of creating great VR stories.
Baobab’s first piece, Invasion, is a six-minute film about invading aliens and the white bunny that sends them racing back to their home planet. Now the aliens, known as Mac and Cheez, are back in Asteroids!, which Baobab is premiering at the Sundance Film Festival this week for HTC’s high-end Vive VR system. As the movie unfolds, we get a subtle lesson in how emotion and empathy impact story. Darnell believes VR is the best storytelling medium for adequately reflecting the science of communication.

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