VR and VR is an Experience and an Environment–Not a Screen

Published by , October 10, 2016 2:32 am

(NRF) Mitch Joel, President of global digital agency Mirum said recently, “We need to start with the understanding that virtual reality and augmented reality is not a screen. It’s an experience. It’s an environment.” Marcus says agencies must ensure that there’s a good business case for anything being developed.
Retailers should care about AR/VR right now because it gives them a chance to be first according to Joel. “There’s definitely a first-mover advantage here.” Augmented and virtual reality move a lever with customer experience like never before and also allow for experimentation.

Tags: , , , ,