VR and Branded Content in Spotlight at Cannes Lions Advertising Festival in France

Published by , June 27, 2016 5:37 am

(WSJ) Virtual reality and branded content were popular talking points at Cannes Lions advertising festival in France last week. Ad agency executives, tech companies such as Samsung were demonstrating their latest hardware, and online services such as YouTube were showcasing the 360 content now available on their platforms. Publishers and media companies also were joining in, pitching marketers on the idea of branded virtual reality content, which they hope to produce and distribute on behalf of paying brands in the latest frontier for marketing.
Salespeople and VR experts from Gannett’s USA Today Network, spent time demonstrating a sizzle reel for itsupcoming weekly VR show called “VRtually There,” as well as branded VR content it’s already produced for companies such as Honda. AOL’s recently acquired VR production company RYOT was also in Cannes touting its own content creation capabilities.

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