Viacom Next’s VR Creating Original VR Experiences with a Music Twist

Published by , March 20, 2017 10:48 am

(Variety) Viacom’s R&D Unit Viacom Next did not look at any of its characters from the TV Networks, Nickelodeon or MTV when it began to work in Virtual Reality. “The moment you use IP, there are too may stakeholders involved,” said Viacom Next Senior Director Rub Ruffler. Instead, the Next team opted to strike partnerships with artists and musicians to create original virtual reality experiences with a music twist.
One of the first productions is “Chocolate,” a VR music video from Tyler Hurd that premiered at Sundance earlier this year. Last week, Viacom Next gave audiences a first peek at “The Melody of Dust,” a VR experience that straddles the lines between music video, game and interactive composition. Viacom Next is also looking at narrative projects, as well as social experiences, for future VR endeavors.

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