Venture Reality Fund Releases Report Showing $1 Billion in Global AR Market Investment This Year

Published by , July 16, 2018 2:38 pm

(VRFocus)  The Venture Reality Fund has released its report on the first half of 2018 and how the global AR landscape has been affected. The report reveals that mobile-based AR apps and content for both Apple and Google-powered handsets has undergone the most substation growth, but consumer interest is still somewhat lacking.
With more than $1B so far this year, global investment in VR and AR is still very strong,” says Tipatat Chennavasin, co-founder and general partner at The VR Fund. “And while AR is getting more attention lately, the number of deals is fairly evenly split between VR and AR.” There has been a trend in non-technology companies acquiring AR technology companies, with examples including L’Oreal and Williams Sonoma, displaying that many firms believe that AR will have significant impact on customer engagement.

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