VC Suggests Five Strategies for Surviving the “VR Winter”

Published by , February 28, 2016 7:11 pm

(RoadToVR) Ben Smith, a Venture Partner at Winnick and Company in Los Angeles, has suggested five strategies to help VR Startups survive the time gap between now and when VR has fully arrived in our homes and everyone is a customer. ┬áSmith has described the next 18 months as the “VR Winter.” ┬áThe strategies he suggests are:
1) Figure out the stakes, or determine what your VR startup is trying to achieve.
2) Build your base or moat.
3) Use VR’s natural strengths.
4) Beware of stunt customers and becoming their personal VR agency.
5) Learn how to measure.