Universal Releases First AR Experience Integrated Across FB & Messenger Chat App

Published by , September 10, 2018 1:46 pm

(MobilEMarketer) Universal Pictures has partnered with Facebook on an augmented reality (AR) promotion for the DVD release of “Jurassic World: Fallen Kingdom.” The promotion is the first integrated AR experience for Facebook and its Messenger chat app.
Participating retailers in 18 countries will have in-store displays that provide instructions on how to scan a quick-response (QR) code with a smartphone to see a virtual dinosaur come to life. The DVD packaging has a collectible insert to scan with Messenger’s camera feature to see an AR version of a baby dinosaur. Fans can share screengrabs and video of the AR experience with friends on social media.

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