Unilever Creating Library of VR Content for All Brands

Published by , May 9, 2016 4:29 am

(3DVRCentral) Unilever is creating a library of virtual reality content for all its brands in preparation for the technology going mainstream, according to it top marketer Keith Weed. He acknowledged that most consumers don’t have VR systems yet, but Unilever sees virtual reality as a “big, big opportunity” as time goes on.
Brands including Thomas Cook and Virgin Atlantic have also been experimenting with VR content in the UK.

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