Transformers AR/VR Centers Planned in China

Published by , May 29, 2017 1:14 pm

(BlooLoop)  A network of Transformers “immersive digital simulation experience centres” is to be developed in China by DMG Entertainment in collaboration with Hasbro. Offering Transformers fans up-close and personal interactions with characters from the films, the first outlet will open in Shanghai this summer. It will feature both virtual reality and augmented reality technology. Further centres will follow in other cities around the country over the next five years.
Guests of all ages will be able to “unleash their inner hero” as they take on a variety of missions. These include such scenarios as battling against the evil Decepticons on Cybertron alongside Optimus Prime or climbing behind the wheel of Bumblebee for the ultimate driving experience. “We’re pushing the boundaries of creative storytelling by harnessing innovative, immersive and interactive technology that brings fans into the Transformers world like never before,” claims Dan Mintz of DMG Entertainment.

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