Three Ways VR and AR Will Change Customer Experience and Engagement

Published by , May 15, 2016 11:10 pm

(ChainStoreAge) Major retailers are turning to VR technology as a customer engagement tool. Three major ways VR and AR will change how consumers interact with retailers include: 1) A full view–Aided by VR simulations, customers can “see” how products will look when used in a broader context; 2) Bring it on home–At some point consumers will be able to browse a virtual representation of a physical store from the comfort of their homes; and 3) Information Age–Virtual and augmented reality technology can also serve as a handy means of providing more information to customers who want it.
Lowe’s is an early leader in the use of VR and AR in the physical store. It already  lets customers view 3D representations of kitchen remodel design elements in store showrooms. Lowe’s Holoroom VR design and visualization tool leverages Oculus Rift optic technology in stores and Google Cardboard viewers that consumers can take home. Online eyewear retailer offers a virtual try-on app that allows customers to create virtual 3D renderings of their faces. They can then compare multiple glasses and sunglasses side-by-side and share favorites with friends and family via social media and e-mail.

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