SnapChat Launches AR Experiences at Universal Studios, Disney & Six Flags

Published by , August 27, 2018 1:45 pm

(HollywoodReporter)  A new Snapchat augmented reality experience brings the Minions to Universal Studios theme parks thanks to a new Snapchat augmented reality experience. The experience, which shows the animated yellow characters’ antics throughout the park, is part of a larger effort by Snapchat to bring its reality-altering lenses to theme parks around the world. For the first time ever, Snapchat has struck deals with all three major theme park operators — Disney, Universal and Six Flags — to introduce park-specific lenses this summer.
“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favorite characters in a totally new way,” said Snap vp partnerships Ben Schwerin. “We can’t wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”

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