Sennheiser Pushes into AR and VR with 3D Audio

Published by , January 15, 2018 3:12 pm

(YahooFinance) VR and AR are the inspirations behind the 70-year-old German audio company Sennheiser’s push into 3D audio technology: offering an authentic surround sound experience without having to place multiple speakers or audio sources all around you. At CES 2018, the company announced two new products that focus on recording or playing back 3D audio: a prototype of a 3D home theater soundbar due out later this year, as well as the Ambeo Smart Headset — headphones that record and play back 3D audio with the help of your smartphone.
Sennheiser co-CEO Andreas Sennheiser was interviewed at CES and explained he doesn’t think virtual reality is the be-all and end-all, but instead, an intermediate step towards a day when augmented reality experiences are commonplace.