Samsung Spotlights AR at San Francisco Developer Event

Published by , November 12, 2018 1:49 pm

(Variety) Samsung gave the audience a glimpse at its plans for augmented reality (AR) at a developer event recently in San Francisco. Not one but two sessions went into details about how to create AR emoji for Samsung’s handsets, something that Disney done for some of its most popular characters.
A Samsung spokesperson said that it wanted to use the event to “uncover early market signals and feedback from potential audiences and industries.” The project has been described in job listings as a set of “cross platform developer services that will power multi-user, shared AR experiences and applications at scale” meant to “enable a new generation of augmented reality applications.”