Samsung and Red Bull Announce Gear VR Content Partnership

Published by , September 11, 2017 1:33 pm

(AndroidHeadlines)  Samsung Electronics and Austrian energy drink company Red Bull have teamed up to expand the number of 360-degree content for the Gear VR ecosystem and compatible head-mounted displays. As part of the partnership, Red Bull will produce 360-degree content via its Rulebreakers campaign that covers the company’s social media and web properties and its YouTube channel. The goal of the campaign is to encourage individuals to exhibit their capabilities.
The Rulebreakers campaign was launched in conjunction with Samsung’s international campaign called #DoWhatYouCant aiming to inspire the youth to showcase their talent. For its part, Samsung will provide support for Red Bull’s various events in the Netherlands, including the world breakdance championship, the BC ONE World Final, the Big Air Kitesurf Contest, and the Red Bull Megaloop Challenge to be held in the municipality of Zandvoort.

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