River Studios in LA Focusing on Music and Sports

Published by , July 25, 2016 5:45 am

(Variety) River Studios in Los Angeles has added key hires to run VR productions and work with both Hollywood and YouTube and social media talent. River Studios Los Angeles is being led by its new executive director Jonah Loop, and members of his team have previously done work for Disney, Pixar, Dreamworks, YouTube, Maker Studios and Jaunt.Loop said that the studio has been focusing on music and sports: “Those two spaces have such engaged, vivid fan bases.”
Loop is joined in Los Angeles by YouTube personality Sam Macaroni, who more recently also produced some VR content for Jaunt, and now is joining River Studios as head of production. “My goal is to blow people’s minds,” Macaroni said, explaining that he’s fascinated in virtual reality in part because of the ability to be a pioneer in a new medium. “I feel like we are a bunch of Charlie Chaplins,” he said.

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