Retailers Using AR & VR to Trial Test In-Store Placement of Products

Published by , July 23, 2018 2:33 pm

(RetailTouchPoints) Augmented reality (AR) and virtual reality (VR) are helping retailers perfect the physical in-store experience. By creating a virtual store, retailers can quickly change different layouts and shelf assortments. The data provided by a VR test correlates almost exactly with information gathered from in-store tests, but it can be gathered in a fraction of the time, according to Mark Hardy, CEO of InContext Solutions.
Walgreens tapped InContext to test how it stocks Coca-Cola beverages in its stores, comparing how shoppers reacted to vertical displays versus brand blocks.

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