Publishers Adding VR & AR Content

Published by , September 25, 2017 12:39 am

(DigitalJournal) Media publishers are using augmented reality technology to create more immersive material and help people understand their content.
Brands including BuzzFeed, Vox Media, Vice, CNN and The New York Times are all building content for augmented reality, virtual reality or both. Virtual reality is generally the focus though, with BuzzFeed exploring 360-degree videos, The New York Times emphasising digital storytelling and CNN offering virtual reality reporting from a dedicated team of journalists. Augmented reality content is still relatively scarce.

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