Pokemon Go Has Completely Changed AR Landscape

Published by , August 29, 2016 2:18 am

(UploadVR)  people People viewed AR as a curiosity or a niche until Pokemon Go, said Jay Wright, president and general manager of Vuforia. “Pokémon Go has been an amazing phenomenon that has brought AR to forefront. It’s super exciting for us. Three years ago, we got a lot of criticism that AR was a marketing gimmick.”
AR is expected to be a $90 billion market by 2020, compared to $30 billion for virtual reality, according to tech advisor Digi-Capital. But the proponents of AR don’t care about why it’s suddenly so popular. They’re just happy its time has come

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