People More Likely to Buy from Brands that Use VR

Published by , July 25, 2016 5:50 am

(AdWeek) Greenlight VR released results from its survey of 1,300 adults that found the majority of consumers—71 percent of them—feel that VR makes brands seem “forward-thinking and modern.” The research found that 53 percent of respondents said they’d be more likely to purchase from a brand that uses VR than from one that doesn’t.
“We’re seeing specific VR activities have unique emotional footprints, offering fascinating insights for those who are considering their VR strategies,” Steve Marshall, svp of research and consulting for Greenlight VR. Greenlight will be speaker and talk about the recent report entitled, “The Experience Economy” at the Virtual Reality Summit on December 14 in San Diego.

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