OnePlus Launches New Smartphone Within The Loop, a VR Experience

Published by , June 20, 2016 3:05 am

(VRTech) The launch of OnePlus’ new smartphone was held within a VR experience, The Loop. The Loop can be accessed via VR headsets and is hailed by OnePlus as the “first global shopping experience in VR”. The Loop’s available via an app on both the Google Play and Apple’s App Store in the US, Europe, India, and China. In the app, users will find themselves inside a VR space station, high above the earth’s surface, with the ability to look around the new phone’s features and order the handset.
DigitasLBi is the marketing agency behind the experience. DigitalLBi has also created experiences for high end brands such as Dior, Volvo and Audi.

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