Oculus Launches $200 Oculus Go for the Mass Market

Published by , May 7, 2018 1:58 pm

(FastCompany)  Oculus aims for the masses with its launch of the $200 Oculus Go: essentially lower-cost version of the Oculus Rift.
To hype the new launch, Oculus has kicked off a new marketing campaign dubbed “Open Your Eyes,” featuring spots that provide a VR POV of skydiving, cliff jumping, deep sea fishing, boxing, front row at the game or the show, and more. Created by the ad agency Anomaly, the campaign is essentially a flashy product demo, which is exactly what Oculus director of global marketing Jennifer Henry says the VR category needs right now.

Tags: , , ,