Nickelodeon’s AR App Lets Kids Interact with Live TV

Published by , July 30, 2018 2:33 pm

(MobileMarketer) Nickelodeon upgraded its Screens Up app with augmented reality (AR) features that let kids interact with related content on a mobile device while watching the network’s live TV shows. Aside from the interaction with live TV, the iOS and Android app also has AR stickers and games available at any time.
Nickelodeon is seeking to expand the app with more experiences and support for other shows. It introduced a virtual reality (VR) experience based on Teenage Mutant Ninja Turtles at Comic-Con. The “Rise of the Teenage Mutant Ninja Turtles Live” experience immersed fans in the upcoming reboot’s world and chat with two characters from the cartoon series.

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