NFL Producing Its First VR Series

Published by , November 7, 2016 9:39 am

(Variety) The National Football League is producing its first original VR series, launching exclusively on YouTube and Google’s Daydream View virtual-reality headset starting later this month. NFL Films will produce a nine-part series offering a 360-degree perspective of life in and around the NFL, covering players, coaches, executives, cheerleaders and fans. The series of 5- to 10-minute episodes, marking the first episodic VR sports program, will center on how the denizens of Football Nation prepare for game day.
The project underscore that it’s still early in the VR game — with the league tapping the tech as a promotional fan-engagement vehicle, rather than a revenue driver.  In the first episode, viewers will spend a week with the Philadelphia Eagles’ defensive line.  Other episodes will tag along with the Miami Dolphins cheerleaders, go inside Green Bay’s distinctive football culture, and offer a look at the San Diego Chargers organization.

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