New York Times Buys Fake Love, A Design Studio with Focus on VR and AR Marketing

Published by , August 15, 2016 4:12 am

(AdWeek)  The New York Times just purchased Fake Love, an experiential design studio with a focus on virtual reality and augmented reality. Fake Love will help expand T Brand Studio, the Times’ internal marketing arm.
T Brand Studio has already become the fastest growing part of the The New York Times Co.’s advertising business, said Meredith Kopit Levien, the company’s evp and chief revenue officer, in a statement announcing the acquisition. Adding Fake Love will allow the Times to further integrate VR and AR into existing and future ad products.

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