Nearly All Chinese Consumers Willing to Make Purchase in Virtual Environment

Published by , June 12, 2017 1:54 pm

(ChinaDaily)  Chinese consumers are leading the world in using rapidly expanding virtual reality and augmented reality tech functions on their smartphones and other devices for purchasing products. According to industry consultancy iResearch Consulting Group, China’s VR market revenues will soar from 5.66 billion yuan ($825.3 million) in the current year to 55 billion yuan by 2020.
A recent study by Worldpay found that nearly all Chinese consumers were willing to make a purchase in a virtual environment, while 36 percent said security was a primary concern. Some 84 percent of those surveyed believed that VR or AR technology was the key future trend for shopping and only 1 percent of consumers would never make a purchase in a virtual environment.

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