Microsoft Needs to Strongly Market its Mixed Reality Tech to Consumers

Published by , June 19, 2017 1:19 pm

(WindowsCentral) Microsoft introduced HoloLens and Windows Mixed Reality (previously called Windows Holographic) in 2015. Columnist Jason Ward provides warnings that Microsoft has not gained mindshare about Hololens in its regular consumer market. This lack of mindshare is ironic given that Microsoft intentionally made Windows 10, which now has over 500 million users, the platform for mixed reality. Sadly, the 3D and mixed reality capabilities integrated within millions of PCs remain unknown to most consumers. Meanwhile, rivals are grabbing consumer attention with their AR and VR alternatives.
Warm provides concrete examples–emphasizing that Microsoft’s marketing message should promote how Windows 10 is the platform that powers consumer-facing VR headsets such as those provided by Dell, Lenovo, ASUS, Acer, HP and 3Glasses.
To demonstrate the AR capabilities of Windows Mixed Reality, Microsoft should also promote HoloLens by highlighting its current use in specific industries such as education.

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