Microsoft Expands its ‘Windows Mixed Reality’ Push

Published by , April 10, 2017 1:07 pm

(ZDNet)  Microsoft announced its expanded Mixed Reality push on March 30, a year ago to the day when Microsoft began selling HoloLens development kits. Microsoft recently renamed its “Windows Holographic” technology to “Windows Mixed Reality.” With the Windows 10 Creators Update, Microsoft is making the Windows Mixed Reality shell a built-in component in the operating system.
Microsoft is also separating out its Mixed Reality Marketing Team from the Surfaces devices team. The company has hired the former chief marketing officer of Oculus VR at Facebook, Elizabeth Hamren, to run that new separate team.
The company also plans to invest in a dedicated set of Mixed Reality sellers for its fiscal 2018 (which kicks off on July 1, 2017). That team will be working with Microsoft PC partners to push mixed reality headsets for Windows 10 PCs this holiday season.

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