McDonald’s VR Roadshow to Teach UK Consumers Where Food Comes From

Published by , May 9, 2016 4:30 am

(Mirror.co.uk) McDonald’s is championing British and Irish farming with a virtual reality show across the UK. McDonald’s used technology developers, young farmers and food experts to create the show, which it hopes will reach up to one million people at farming shows and other events across the UK over the next year. McDonald’s has loaded a truck with the latest in virtual reality technology and taking the show on the road. They will invite the British public to climb on board for a look at its growers and producers, without having to set foot on a farm.
A YouGov poll of 2,000 British consumers found 74% wanted to know more about where their food comes from, but one in five cannot explain any process behind food production. McDonald’s, whose campaigns for some years have focused on its links with local farming, said the latest drive was part of Farm Forward, its long-term programme to address the challenges facing the farming sector.

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