Macy’s to Introduce AR & VR; Will Sell More Furniture With Less Display Footage

Published by , March 26, 2018 2:57 pm

(VentureBeat)  Macy’s plans to embrace AR and VR in a bid to improve its sales. Macy’s CEO Jeff Gennette announced that he will bring VR furniture-selling tools to 50 stores by this summer and plans to offer the immersive shopping technology in “as many stores as possible.”
According to Gennette, the virtue of virtual reality is its ability to “sell more furniture with less, or even no, square footage devoted to displaying it.”

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