L’Oreal Acquires Modiface, Custom Creator of AR Beauty Apps

Published by , March 19, 2018 2:58 pm

(TheVerge)  L’Oreal announced that it has acquired Modiface, a company that’s been involved in the creation of many custom AR beauty apps, including those from Sephora and Estée Lauder. L’Oreal didn’t disclose the amount, but it did explain it now owns Modiface’s numerous patents that help users visualize makeup and hairstyles on themselves. Many makeup companies have relied on Modiface to launch their AR apps, and this acquisition gives L’Oreal a major advantage over its competitors who will now have to find another company that’s thinking about AR beauty.
AR has become an important part of the beauty industry. Meitu, a China-based company with an AR makeup app, is worth billions of dollars.

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