Is VR the Future of Music Videos?

Published by , May 23, 2016 12:12 am

(PopularScience) The virtual reality music video is an entirely new genre. In “Old Friend,” creator Tyler Hurd, who cut his teeth as a video game animator, drops you into the center of a psychedelic dance circle set to Future Islands’ song of the same name. As the tune’s high-pitched synth hook kicks in on your headphones, you’re confronted by an almost psychotically happy drum major who twirls his baton, lip syncs, dances like a madman, and makes it all but impossible for you not to do the same.
“I’ll never forget the first time I got to meet one of the characters I created in VR for the first time,” Hurd said, standing in front of his booth at TriBeCa. “He felt present—like he was right there and I could almost touch him. You look into his eyes you actually get this emotional connection.” After three minutes in the dance, it was easy to see how Hurd’s creation could be the future of music videos—or of the way we experience music itself.