iPhoneX & ARKit to Benefit Mobile Advertising’s Growth

Published by , February 19, 2018 2:37 pm

The iPhone X made its debut in November, with splashy features like front and back cameras optimized for augmented reality (AR). But mobile marketers may benefit the most from Apple’s ARKit, a software framework that lets developers more easily incorporate AR elements into their apps. iPhone X and the new ARKit app development framework enable mobile marketers to xperiment with creating more immersive advertising experiences without a huge investment or needing to build app code from scratch.
AR’s barrier to entry for consumers is far lower than VR because all that’s required of users is to pull out their smartphone and enjoy the immersive ride.

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