India’s Smartphone Market Makes it Conducive for AR

Published by , November 21, 2016 3:12 am

(BusinessStandard) India’s thriving smartphone market has made it conducive for AR. The country is touted as the second-largest market for smartphones after China. In India, there are several companies working in AR space. In education, companies such as Ingage and Blippar are using AR to create content to improve the learning experience. In the ecommerce domain Lens Kart allows shoppers to try on glasses using AR while Atheer is in the business of developing AR headsets.
The Indian smartphone market grew 23 percent in the first quarter of 2016. Subsequently, the Indian AR and VR market is projected to grow to US$90 billion by 2020, from US$1 billion currently, according to Deloitte. Augmented reality mobile games are poised to reach 420 million downloads by 2019, according to Juniper Research.

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