Imax Opens New VR Center in Toronto

Published by , August 28, 2017 1:57 pm

(VRRoom) Imax Corp. is expanding its virtual reality business, opening a new virtual reality center at a Cineplex theater in Toronto, Canada.
As U.S. box office trends have slowed, Imax has been investing heavily in virtual reality in hopes of driving traffic to movie theaters, and has been focused on expanding its international reach. Imax opened its flagship VR center in Los Angeles in January, followed by another location in New York City.

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