IMAX and Time Warner to Collaborate on Three VR Content Experiences

Published by , April 24, 2017 11:47 am

(Fool)  IMAX and Time Warner Inc.’s Warner Bros. Home Entertainment revealed last month that the companies would collaborate on three premium original virtual reality (VR) content experience based on upcoming Warner Bros.  The movies will be Justice League, Aquaman, and a third as yet undetermined piece. These VR experiences would be available for an exclusive window in IMAX VR arcades, before being available to the home market.
The company reported in its earnings conference call that the pilot location in Los Angeles had over 20,000 unique visitors since it opened in early January and was recently producing $15,000 in weekly revenue. The company plans to open additional pilot locations in Los Angeles, New York, Manchester, Shanghai, and Tokyo in the coming months.

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