HTC VIVE and Condé Nast China Jointly Introduce the World’s First Augmented-VR Reading Experience Powered by VIVEPAPER™

Published by , October 31, 2016 2:36 am

(PRNewswire) HTC Corporation has released the world’s first Augmented-VR enhanced reading experience via their innovative VIVEPAPER™ technology-The December issue of Condé Nast Traveler (China Edition). Using a specially designed AR-enabled physical Vivepaper booklet and the VIVE™ virtual reality system (or a compatible cardboard VR viewer), readers are able to immerse themselves in an exciting new world of interactive print content.
The invention of Vivepaper is set to change the way readers consume, and publishers distribute content, while providing a new way for advertisers to reach audiences. Vivepaper technology enables users with an unprecedented range of interactions for print content, allowing activation of 360° photos and videos, 3D models, 2D content, and audio just by touching a piece of paper. Not only does this enliven the print medium, but it also creates new forms of advertising, creating an additional revenues stream for the print industry.

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