How Patrón Spirits Uses Mobile AR to Drive Brand Marketing

Published by , February 6, 2017 1:12 pm

(Forbes)  Lee Applbaum, the Global Chief Marketing Officer of Patrón Spirits International AG explains the three major ways it uses mobile AR to drive brand marketing. Everything at Patrón is mobile-first; mobile is the first screen that most customers use to engage with the brand. The concepts behind a mobile-friendly experience are used in all aspects of design from the web to campaigns. Those three concepts are:
1) Build the expectation and reputation that Pushing the boundaries of technology is part of their brand;
2) Use the technology for inherent entertainment and public press value;
3) Provide a superior way to educate and engage consumers and key stakeholders.

Tags: , ,