Hotel Industry Using AR and VR to Attract and Interact With Guests

Published by , March 13, 2017 12:27 pm

(HospitalityTechnology) Hoteliers are using augmented and virtual reality to foster loyalty and interact more fully with guests as well as employees. The practical applications for using AR and VR within the hospitality industry has grown. For example, hotels are marketing their properties and amenities using VR tours. Potential guests could be swayed to book a room after seeing how spacious a suite is, the spa or fitness center, even the pool.
The Renaissance New York Midtown Hotel is one such company that sees potential in offering future customers a VR experience. “We are in the creative process right now for our VR web page experience,” said Dianne Pepe, director of marketing at Renaissance New York Midtown Hotel. “We believe that the VR component will assist us in demonstrating to our customers what the hotel stay will ‘feel’ like, rather than just talking at them.”

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