Gamification Hits Mainstream with Pokemon Go

Published by , August 1, 2016 12:58 am

(Quartz) Pokémon Go is simply the latest indication that gamification is starting to hit the mainstream.The idea of using games to motivate action among consumers and drive profits for companies is actually more than a century old. Starting with Cracker Jack promising a “toy surprise” in every box in 1912, the business world has a long history of using fun and games to sell products. Today, Pokémon Go provides an extraordinary ability to drive foot traffic to stores.
A more sophisticated version of gamification has recently started to emerge—one that’s revolutionizing industries including retail, hospitality, healthcare, and even human resources. By using new technologies such as augmented reality (AR) and virtual reality (VR) and borrowing from the visual language of video game culture, companies are entertaining customers while driving sales and loyalty.

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