Experiential Marketing Will Be a Massive IT Challenge

Published by , July 24, 2017 12:53 pm

(ComputerWorld) Advertising on the web, TV, radio, print publications, billboards and elsewhere is here to stay. But it’s being supplemented and boosted by the rise of experiential marketing with the aid of powerful newly ubiquitous technology. The cost will be astronomical. And enterprises are woefully unprepared for it.
The most challenging applications will be in the marketing department for the simple reasons that projects will be more frequent and move much faster. The software development side will be a massive challenge. And the implementation and execution will be, too.

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