Estee Lauder Launches AR Makeup Education Program

Published by , December 18, 2017 1:52 pm

(MalayMailOnline)  Estée Lauder is launching the first-ever AR makeup education programme. The cosmetics giant has teamed up with the developer Perfect Corp, using its YouCam technology to bring live AR training sessions to the more than 17,000 beauty advisors it counts globally.
“We believe this is a turning point in beauty education and leveraging technology,” said Stephane de La Faverie, Global Brand President, Estée Lauder, in a statement. A private, interactive channel will allow Estée Lauder’s Global Education team to host real-time trainings and product briefings, which the beauty advisors can view and engage with directly from their mobile devices. Advisors will be able to virtually test out featured looks throughout the session, as well as contribute real-time questions and feedback.

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