Disney CEO a Strong Proponent of AR

Published by , March 27, 2017 11:00 am

(InternationalBusinessTimes)  Disney chief executive officer Bob Iger told the Orlando Sentinel in a recent conversation that he is not not a fan of VR technology. Iger said that VR would be a poor fit for Disney and wants Disney’s park developers to focus on other areas such as augmented reality.
Instead, Iger is a strong proponent of AR, where visuals and other content are overlaid on what you’re seeing in the real world on glasses or a headset. Eventually, Iger wants Disney parks to have attractions that feature higher-end AR-based experiences. He also mentioned internal testing with AR involving stormtroopers and lightsabers.

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