Deutsche Bank AG Says VR Is At ‘2007 Smartphone’ Moment

Published by , March 6, 2016 10:47 pm

(Bloomberg)  Deutsche Bank AG analysts have released a report drawing a parallel to early sales of smartphones by companies that include Apple Inc. “We think the VR [virtual reality] ecosystem is in its ‘2007-smartphone’ moment in terms of the adoption cycle,” the analysts write in a 68-page note published last week. “It took four to five years for smartphones to reach 100 million users in the U.S., we expect a slower adoption curve for VR, but still strong enough for an enormous market.”
The risk is the next two years could bring about a period when people turn negative on VR due to a high rate of hardware sales without the accompanying content needed. They draw a parallel once again with the launch of Apple’s iPhone in 2007 and the extra time it took for popular apps from Snapchat Inc., Facebook, or Uber Technologies Inc. to be launched and help build a user following and drive sales.