Customers Want to Shop with Retailers offering AR and VR According to Market Study

Published by , November 5, 2018 3:07 pm

(ChainStorage) Customers want to shop with retailers that offer AR and VR according to the “2018 Digital Commerce Study” from Incisiv, and sponsored by Boston Retail Partners (BRP) and Windstream Enterprise. The study reported that 48% of customers would be more likely to shop at a retailer that utilizes augmented or virtual reality. Many retailers have already introduced AR apps and testing and deployment of VR apps is increasing. And 32% of retailers plan to use AR and VR within three years, respectively.

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