Creative Uses of AR by Hotel Industry

Published by , March 20, 2016 11:30 pm

(SamsungInsights) Hotels and resorts of all sizes have implemented creative uses of augmented reality (AR). Holiday Inn was an early adopter, utilizing AR during the 2012 Olympics and Paralympics in London to allow guests to take pictures with star athletes. Guests at the Shangri-La Hotel can enhance what they’re seeing on the London skyline outside their windows with augmented reality on a tablet in every room. Marriot also used the technology with Samsung’s Gear VR, so guests could travel to different places around the globe as part of their VR Postcards service.
Hotels are striving to be more than just a place to spend the night, providing guests with a rich hospitality experience that improves on everyday life. This focus on differentiation makes the hospitality industry an ideal place to implement augmented reality. Hoteliers implementing these technologies before they become mainstream can quickly differentiate themselves from other properties.

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