China’s HTC President Tweets that ‘Ready Player One’ Movie to Positively Impact VR Purchases

Published by , May 21, 2018 11:54 am

(Variety) HTC China president Alvin Wang Graylin said on Twitter that people who watched the Steven Spielberg movie “Ready Player One” had more desire to buy or upgrade a virtual reality headset than those who hadn’t seen it. “@readyplayerone has significantly positive impact on intent for VR purchase in next 12 months,” he wrote.
“Ready Player One,” which is based on the novel by author Ernest Cline, is a dystopian sci-fi tale about gamers competing for control of a virtual world. Jefferies equity analyst Mark Lipacis told Variety prior to its launch that since VR is heavily featured throughout the movie, “Ready Player One” could spark interest in the market.

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